In 1812 was born what would later become the House of Laurent-Perrier. André-Michel Pierlot, a former cooper and bottler from Chigny-les-Roses, settled in Tours-sur-Marne as a champagne négociant, or merchant. His son Alphonse Pierlot, who succeeded him, left the House in 1881 to his cellar master, Eugène Laurent, having no heir.
When Eugène Laurent inherited the Le Roy Fils & Pierlot champagne house, he ensured that his business had the essential basis for producing great champagnes by buying several existing houses in Tours-sur-Marne to build up his own estate. In parallel, he acquired a number of plots located in the very best terroirs of Bouzy, Tours-sur-Marne, and Ambonnay.
He also excavated 800 metres of cellars and installed a tasting laboratory, only to meet a premature, accidental death. That kind of energy and vision surely deserved to form part of the name of the House of Laurent-Perrier. In his 60 years at the helm, Bernard de Nonancourt, the embodiment of passion, the emblematic leading light of the House and creator of the Laurent-Perrier style, transformed Laurent-Perrier into a leading independent champagne brand with a global reputation. That success was the result of his determination never to compromise on age-old traditions: a healthy respect for the natural world and for people, a love of quality, and strong, lasting relationships with the people driving the business, both within and without. Bernard de Nonancourt expressed his passion for the wines of Champagne most particularly at the time of the 1987 wedding of his daughter Alexandra, when he unveiled a very special 1982 vintage rosé champagne, which he named Cuvée Alexandra, like an intimate message to his daughter. Bernard de Nonancourt inspired his two daughters, Stéphanie Meneux de Nonancourt and Alexandra Pereyre de Nonancourt, with his passion for the wines of Champagne and with the philosophy of a family business, independent in mind and heart, to which they have brought their own extensive experience and creativity.
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