Lucano
Lucano 1894 is an italian Company that started from a liqueur born
from the deepest local tradition and has become one of the most
important national Groups in the production and commercialisation of
spirits.
A brand known throughout the world that has been able to maintain
its “spirit” based on respect for family passion and the land
where it was born.
Amaro Lucano was born in Pisticci (Matera) at the end of the 19th
century thanks to the intuition of its young founder Pasquale Vena;
a bitter with a balanced taste that met with incredible success and
which, even after a temporary halt in production during the Second
World War, resumed its activity until becoming, from the 1980s
onwards, known throughout Italy and internationally, also through
large-scale advertising campaigns with the famous claim at the base:
'What more could you want from life? A Lucano!'.
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Lucano 1894 is an italian Company that started from a liqueur born
from the deepest local tradition and has become one of the most
important national Groups in the production and commercialisation of
spirits.
A brand known throughout the world that has been able to maintain
its “spirit” based on respect for family passion and the land
where it was born.
Amaro Lucano was born in Pisticci (Matera) at the end of the 19th
century thanks to the intuition of its young founder Pasquale Vena;
a bitter with a balanced taste that met with incredible success and
which, even after a temporary halt in production during the Second
World War, resumed its activity until becoming, from the 1980s
onwards, known throughout Italy and internationally, also through
large-scale advertising campaigns with the famous claim at the base:
'What more could you want from life? A Lucano!'.
